Marketers concerned about rising ad blocking usage worldwide 2016-2017

Published by Statista Research Department, Jan 10, 2023
The graph shows the share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017. According to the March 2017 survey results, 37 percent of responding global marketers expressed a concern about ad blocking usage, a five percent increase over December 2016 results.

Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017

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Release date

May 2017

Region

Worldwide

Survey time period

May 2016, December 2016 and March 2017

Number of respondents

97 respondents

Special properties

among marketing professionals from advertisers in every large industry category

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Statistics on " Advertising consumption and perception in the United States "

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Other statistics that may interest you Advertising consumption and perception in the United States

Overview

6

Digital overview

8

Video

7

Audio

5

Brand safety

3

Environmental, social, and corporate governance (ESG)

8

Logos

4

Artificial intelligence (AI)

5

Further related statistics

4

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Statistics

Topics

Advertising consumption and perception in the U.S.Advertising in the United StatesAdvertising worldwideAdvertising in CanadaLuxury advertising and marketing
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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