Consumer's understanding of personal care/cosmetics industry in Sweden & Denmark 2017
This statistic shows the result of a survey on people's understanding of the personal care and cosmetics market in Sweden and Denmark in 2017. The majority of respondents from the Nordic countries (91 percent) stated to think, that body care products compromises the cosmetics and personal care industry. A share of roughly 90 percent of respondents named hair care products, while about 86 percent had skin care products in mind when thinking of the industry.
