This statistic shows data on the cross-channel media engagement among consumers worldwide as of October 2017, broken down by age group. During the survey, 66 percent of Gen Xers stated that they searched online about content they were consuming within the past month.
Cross-channel media engagement among consumers worldwide as of October 2017, by age group
Characteristic
Traditionalists/Baby Boomers
Gen Xers
Millennials/Gen Zers
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* Respondents were surveyed in United States, Canada, France, Germany, the
Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.
Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028
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Salesforce Research. (January 16, 2018). Cross-channel media engagement among consumers worldwide as of October 2017, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/
Salesforce Research. "Cross-channel media engagement among consumers worldwide as of October 2017, by age group." Chart. January 16, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/
Salesforce Research. (2018). Cross-channel media engagement among consumers worldwide as of October 2017, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/
Salesforce Research. "Cross-channel Media Engagement among Consumers Worldwide as of October 2017, by Age Group." Statista, Statista Inc., 16 Jan 2018, https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/
Salesforce Research, Cross-channel media engagement among consumers worldwide as of October 2017, by age group Statista, https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/ (last visited August 25, 2024)
Cross-channel media engagement among consumers worldwide as of October 2017, by age group [Graph], Salesforce Research, January 16, 2018. [Online]. Available: https://www.statista.com/statistics/803361/cross-channel-media-engagement-worldwide-age-group/