Cross-channel media engagement worldwide 2017, by age group

Published by
Amy Watson,
Apr 26, 2022
This statistic shows data on the cross-channel media engagement among consumers worldwide as of October 2017, broken down by age group. During the survey, 66 percent of Gen Xers stated that they searched online about content they were consuming within the past month.

Cross-channel media engagement among consumers worldwide as of October 2017, by age group

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Source

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Release date

January 2018

Region

Worldwide

Survey time period

October 2017

Number of respondents

3,080*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents were surveyed in United States, Canada, France, Germany, the Netherlands, the United Kingdom and Ireland, Japan, and Australia and New Zealand (each region is represented by sample size of 385). Respondents met the criteria of consuming video media (streaming, broadcast TV, or cable and satellite TV) and audio media (streaming, radio, or podcast) at least once a month.

Millennials and Generation Z (born 1981-1999): 1,090
Generation X (born 1965-1980): 962
Traditionalists and baby boomers (born 1920-1964): 1,028

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Overview

3

Print media

6

Television

7

Radio

7

Music

4

Games

7

Digital media

8

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