D. Petruzzi
Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.
Get in touch with us nowPrice of the leading shampoo brands in the U.S. 2019
The average retail price of Batiste, a leading shampoo brand in the United States, was 6.16 U.S. dollars in 2019. OGX, another leading brand, cost about 5.99 U.S. dollars in that year.
Hair care in the United States
The hair care market in the United States is estimated to be worth about 47 billion U.S. dollars, with shampoo being the largest product category in that market. In 2018, the shampoo market alone was valued at about 15.5 billion U.S. dollars. Dry shampoo is a relatively new product on the market and is projected to become even more popular over the next several years.
Shampoo consumer behavior
A 2017 survey of U.S. adults found that 27 percent of respondents use regular shampoo seven times a week or more, while 10 percent use dry shampoo one to two times per week. Though there are countless shampoo brands to choose from in the U.S., Pantene Pro-V is the most popular shampoo brand among U.S. women as of May 2017, followed by TRESemme and Suave.
Hair care in the United States
The hair care market in the United States is estimated to be worth about 47 billion U.S. dollars, with shampoo being the largest product category in that market. In 2018, the shampoo market alone was valued at about 15.5 billion U.S. dollars. Dry shampoo is a relatively new product on the market and is projected to become even more popular over the next several years.
Shampoo consumer behavior
A 2017 survey of U.S. adults found that 27 percent of respondents use regular shampoo seven times a week or more, while 10 percent use dry shampoo one to two times per week. Though there are countless shampoo brands to choose from in the U.S., Pantene Pro-V is the most popular shampoo brand among U.S. women as of May 2017, followed by TRESemme and Suave.
