The statistic presents the types of banks Americans switched to in the last five years as of 2016, by generation. It was found that 13 percent of the Millennials switched to a digital bank.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Salesforce Research. (January 16, 2017). What type of bank did you switch to? [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. "What type of bank did you switch to?." Chart. January 16, 2017. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. (2017). What type of bank did you switch to?. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research. "What Type of Bank Did You Switch To?." Statista, Statista Inc., 16 Jan 2017, https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/
Salesforce Research, What type of bank did you switch to? Statista, https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/ (last visited December 26, 2024)
What type of bank did you switch to? [Graph], Salesforce Research, January 16, 2017. [Online]. Available: https://www.statista.com/statistics/802963/types-of-banks-americans-switched-to-by-generation/