According to a survey conducted in October 2023 in Japan, over 42 percent of respondents obtained information about newly released ice cream products through TV commercials. In contrast, only 3.8 percent named advertisements in trains as a source for new product launches.
Main source of information about new ice cream product releases according to consumers in Japan as of October 2023
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Japan Ice Cream Association. (January 22, 2024). Main source of information about new ice cream product releases according to consumers in Japan as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. "Main source of information about new ice cream product releases according to consumers in Japan as of October 2023." Chart. January 22, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. (2024). Main source of information about new ice cream product releases according to consumers in Japan as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association. "Main Source of Information about New Ice Cream Product Releases According to Consumers in Japan as of October 2023." Statista, Statista Inc., 22 Jan 2024, https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/
Japan Ice Cream Association, Main source of information about new ice cream product releases according to consumers in Japan as of October 2023 Statista, https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/ (last visited December 21, 2024)
Main source of information about new ice cream product releases according to consumers in Japan as of October 2023 [Graph], Japan Ice Cream Association, January 22, 2024. [Online]. Available: https://www.statista.com/statistics/802565/japan-ice-cream-launches-advertisement-channels/
