This statistic shows the results of a survey on the hotel loyalty programs' improvements preferred by Italian business travelers in 2017. According to the survey results, roughly 47 percent of the respondents would like to have benefits that do not expire, whereas 33.7 of the interviewees suggested a credit card which allows to get benefits in all the purchases as a desired improvement of their hotel loyalty program.
How could your hotel loyalty program be improved?
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Share of respondents
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This question was phrased by the source as follows: "Come potrebbe migliorare la propria offerta il tuo principlae programma di fedelta' alberghiera?" Two answers were possible.
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Fiera Milano Media. (December 11, 2017). How could your hotel loyalty program be improved? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/
Fiera Milano Media. "How could your hotel loyalty program be improved?." Chart. December 11, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/
Fiera Milano Media. (2017). How could your hotel loyalty program be improved?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/
Fiera Milano Media. "How Could Your Hotel Loyalty Program Be Improved?." Statista, Statista Inc., 11 Dec 2017, https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/
Fiera Milano Media, How could your hotel loyalty program be improved? Statista, https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/ (last visited July 22, 2024)
How could your hotel loyalty program be improved? [Graph], Fiera Milano Media, December 11, 2017. [Online]. Available: https://www.statista.com/statistics/801371/improvement-of-hotel-loyalty-programs-in-italy/