D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowShare of consumers' views on own label & branded groceries in the UK 2016
This statistic displays the results of a survey on the share of consumers' views on branded grocery products and own label products in the United Kingdom (UK) in 2016. During the survey period, it was found that a majority of 65 percent of responding consumers stated that own label products are just as good as branded products. Of the respondents, 36 percent said that they only buy branded products in a supermarket when they are on promotion.
