In 2021, according to Zenith media, outdoor advertising expenditure across the Asia-Pacific region increased by more than eleven percent. The significant decrease in the previous year was most likely due to the adverse impacts which the outbreak of the coronavirus had on the economy. Outdoor advertising expenditure in APAC was forecast to increase by over ten percent during the following year.
Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024
Characteristic
Advertising expenditure growth
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Zenith. (December 9, 2021). Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/
Zenith. "Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024." Chart. December 9, 2021. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/
Zenith. (2021). Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/
Zenith. "Year-on-year Change in Out-of-home (Ooh) Advertising Expenditure in The Asia-pacific Region from 2012 to 2021 with Forecasts to 2024." Statista, Statista Inc., 9 Dec 2021, https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/
Zenith, Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 Statista, https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/ (last visited August 24, 2024)
Year-on-year change in out-of-home (OOH) advertising expenditure in the Asia-Pacific region from 2012 to 2021 with forecasts to 2024 [Graph], Zenith, December 9, 2021. [Online]. Available: https://www.statista.com/statistics/800745/asia-pacific-outdoor-advertising-spending-growth/