Key factors when shopping at a particular online retailer in the U.S. 2019

Published by
Stephanie Chevalier,
Feb 16, 2023
According to an October 2019 survey of U.S. online users, 70 percent of respondents stated that competitive pricing was the most important factor that influenced them to shop with a particular online retailer. A further 62 percent of respondents stated that when shopping online, free shipping was also a major consideration when picking a retailer to shop from.

When shopping online, what are the most important factors that influence you to shop at a particular retailer?

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Release date

October 2019

Region

United States

Survey time period

September to October 2019

Number of respondents

1,053 respondents

Age group

18 years and older

Method of interview

Online survey

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