Leading channels to purchase products from online retailers in the U.S. 2017, by age

Published by
Stephanie Chevalier,
Apr 26, 2022
This statistic illustrates the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017, sorted by age group. According to the findings, the channel with the highest usage share among Millennials were websites, with 65 percent of shoppers in that age group reporting their use while purchasing from an online retailer.

Most popular channels for online retailer purchases according to shoppers in the United States as of August 2017, by age group

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Release date

September 2017

Region

United States

Survey time period

August 4 to 8, 2017

Number of respondents

2,011 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

*Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)

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