An October 2019 survey of U.S. online users revealed that Amazon was regarded as the most influential resource when researching a potential purchase. According to 64 percent of respondents, the platform's broad availability of product photos and descriptions as well as user reviews made it the top choice to research a future purchase. Retailer websites were ranked second with 56 percent of respondents.
What are the most influential resources when you are researching a potential purchase?
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Retail TouchPoints. (October 31, 2019). What are the most influential resources when you are researching a potential purchase? [Graph]. In Statista. Retrieved November 26, 2024, from https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/
Retail TouchPoints. "What are the most influential resources when you are researching a potential purchase?." Chart. October 31, 2019. Statista. Accessed November 26, 2024. https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/
Retail TouchPoints. (2019). What are the most influential resources when you are researching a potential purchase?. Statista. Statista Inc.. Accessed: November 26, 2024. https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/
Retail TouchPoints. "What Are The Most Influential Resources When You Are Researching a Potential Purchase?." Statista, Statista Inc., 31 Oct 2019, https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/
Retail TouchPoints, What are the most influential resources when you are researching a potential purchase? Statista, https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/ (last visited November 26, 2024)
What are the most influential resources when you are researching a potential purchase? [Graph], Retail TouchPoints, October 31, 2019. [Online]. Available: https://www.statista.com/statistics/800418/us-shoppers-product-research-channels-online-retailer/
