Ad spend by medium CEE 2029

The internet surpassed television as the advertising channel with the highest projected spending in Central and Eastern Europe (CEE). Furthermore, it was forecast to remain the dominant advertising medium by expenditure in the following years, with spending expected to reach nearly 19 billion U.S. dollars in 2029. All advertising channels except for print media were projected to see an increase.

Advertising spending in Central and Eastern Europe (CEE) countries from 2019 to 2029, by medium (in billion U.S. dollars)

Characteristic	Internet	Television	OOH	Newspapers	Radio	Magazines	Cinema
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-
-	-	-	-	-	-	-	-

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Supplementary notes

All figures are estimates.

The following countries are included: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Hungary, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.

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