OOH ad spend Central & Eastern Europe 2029

Out-of-home (OOH) advertising spending in Central and Eastern Europe (CEE) was estimated at 900 million U.S. dollars in 2024, marking an increase from the previous year. The ad spend on that medium was expected to increase gradually until 2029 and exceed pre-pandemic levels in 2026.

Out-of-home (OOH) advertising expenditure in Central and Eastern Europe (CEE) from 2017 to 2029 (in billion U.S. dollars)

Characteristic	Ad spend in billion U.S. dollars
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Supplementary notes

All figures are estimates.

The following countries are included: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Hungary, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.

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