Italy: share of B2C companies rewarding customer behavior in 2017

Published by
Michele Majidi,
Jan 6, 2023
This statistic illustrates the share of B2C companies rewarding customer behavior in Italy in 2017. According to survey results, 68 percent of businesses rewarded customers in special occasions of their life, while 41 percent of companies gave their customers a reward for in store activity not related to shopping.

Share of B2C companies rewarding customer behavior in Italy in 2017

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Release date

October 2017

Region

Italy

Survey time period

January to September 2017

Number of respondents

140 respondents

Special properties

B2C businesses were interwied

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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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