This statistic demonstrates the share of internet users familiar with how online data is collected and used in relation to interest-based advertising (IBA) in Canada from 2016 to 2017. In 2017, 71 percent of respondents said they knew that data about them was collected online, compared to 65 percent who said the same a year earlier.
Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017
Characteristic
2016
2017
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*2017 n = 994 and 2016 n = 1,000
The question asked to respondents was: Specifically, how familiar were you before today’s survey with each of the following about online interest-based advertising?
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DAAC. (September 28, 2017). Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/
DAAC. "Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017." Chart. September 28, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/
DAAC. (2017). Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/
DAAC. "Share of Internet Users Familiar with Online Data Collection and Usage in Interest-based Advertising (Iba) in Canada from 2016 to 2017." Statista, Statista Inc., 28 Sep 2017, https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/
DAAC, Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017 Statista, https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/ (last visited July 22, 2024)
Share of internet users familiar with online data collection and usage in interest-based advertising (IBA) in Canada from 2016 to 2017 [Graph], DAAC, September 28, 2017. [Online]. Available: https://www.statista.com/statistics/800023/canada-familiarity-online-data-use-collection/
