Consumer awareness and familiarity with the AdChoices icon in Canada 2016-2017

Published by
Valentina Dencheva,
Jan 6, 2023
The graph shows the share of consumers aware of the AdChoices icon in Canada from 2016 to 2017. In 2017, 53 percent of respondents admitted they recognized the AdChoices icon, compared with 38 percent in 2016, demonstrating a 15 percent increase in awareness among respondents.

Share of consumers aware of the AdChoices icon in Canada from 2016 to 2017

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Release date

September 2017

Region

Canada

Survey time period

2016 and 2017

Number of respondents

*

Age group

18-64 years

Supplementary notes

*2017 n = 994 and 2016 n = 1,000

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