Television advertising spending in Central and Eastern Europe reached nearly 7.3 billion U.S. dollars in 2021, up from approximately 6.5 billion U.S. dollars in the previous year. In 2022, the CEE ad spend on TV was forecast to decline by around 24 percent. An exodus of international advertisers from the Russian market due to the war in Ukraine was expected to negatively impact the spending.
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024
(in million U.S. dollars)
Characteristic
Ad spend in million U.S. dollars
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* Forecast
Figures refer to advertising expenditure at current prices.
The source included the following countries: Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Czechia, Estonia, Georgia, Hungary, Kazakhstan, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, and Ukraine.
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Zenith. (June 8, 2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars)." Chart. June 8, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. (2022). Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith. "Television Advertising Expenditure in Central and Eastern Europe (Cee) from 2000 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/
Zenith, Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/ (last visited July 22, 2024)
Television advertising expenditure in Central and Eastern Europe (CEE) from 2000 to 2024 (in million U.S. dollars) [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/799866/tv-ad-spend-in-central-and-eastern-europe/