Global online travel agencies advertising spending 2012-2018

Published by Statista Research Department, May 22, 2024
This statistic shows the global spending of online travel agencies on direct advertising from 2012 to 2016. It also shows estimated spending from 2017 to 2018. In 2016, online travel agencies spent 7,305 million US dollars worldwide on direct advertising.

Direct advertising spending of online travel agencies worldwide from 2012 to 2018 (in billion U.S. dollars)

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Release date

November 2017

Region

Worldwide

Survey time period

2012 to 2016

Supplementary notes

* Forecast

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Overview

8

Broadcast media

7

Print media

5

Outdoor

6

Digital

8

Audio & video streaming

7

Advertising perception & consumption

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