This statistic displays total lost revenue due to use of ad blocking software in Europe in 2017, broken down by country. In the United Kingdom (UK), it was estimated that 3.9 billion U.S. dollars of revenue were lost in 2017. Germany and France had the second and third highest estimated losses at 1.3 billion and 829 million U.S. dollars, respectively.
Estimated total lost revenue from ad blocking in Europe in 2017, by country
(in million U.S. dollars)
Characteristic
Lost revenue in million U.S. dollars
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OnAudience. (October 11, 2017). Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. "Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars)." Chart. October 11, 2017. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. (2017). Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience. "Estimated Total Lost Revenue from Ad Blocking in Europe in 2017, by Country (in Million U.S. Dollars)." Statista, Statista Inc., 11 Oct 2017, https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/
OnAudience, Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) Statista, https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/ (last visited July 03, 2024)
Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars) [Graph], OnAudience, October 11, 2017. [Online]. Available: https://www.statista.com/statistics/798894/lost-revenue-from-ad-blocking-by-country-in-europe/