The graph shows the consumer use of Amazon.ca in Canada in 2016, broken down by category. The findings show that 65 percent of respondents used Amazon Canada for purchasing electronics, compared with 25 percent of respondents using the site to purchase home improvements products. The data shows that browsing behavior for was overall relatively similar, with 80 percent of respondents using Amazon.ca to browse apparel, 84 percent to browse electronics and 84 percent for general merchandise. Conversely, a lower percentage of respondents used Amazon Canada to browse home improvements products, with 58 percent reporting that they did so. Awareness of the site is high and is above 90 percent for all categories.
Consumer use of Amazon Canada in 2016, by category
Characteristic
Consumers who make a purchase
Consumers who browse
Consumers aware of the site
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BCG. (June 13, 2017). Consumer use of Amazon Canada in 2016, by category [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/
BCG. "Consumer use of Amazon Canada in 2016, by category." Chart. June 13, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/
BCG. (2017). Consumer use of Amazon Canada in 2016, by category. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/
BCG. "Consumer Use of Amazon Canada in 2016, by Category." Statista, Statista Inc., 13 Jun 2017, https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/
BCG, Consumer use of Amazon Canada in 2016, by category Statista, https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/ (last visited August 24, 2024)
Consumer use of Amazon Canada in 2016, by category [Graph], BCG, June 13, 2017. [Online]. Available: https://www.statista.com/statistics/798649/canada-consumer-use-amazon-category/