In 2022, the sales earned by convenient stores quick service restaurants in Thailand was valued at approximately 2.64 billion U.S. dollars. In that year, the total sales of quick service restaurants in Thailand amounted to around 4.95 billion U.S. dollars.
Quick service restaurants and alternatives
It is not a mystery that Thai people enjoy the convenience and simplicity of quick service restaurants. With a hectic lifestyle, Thais seem to rely on fast food joints and grab-and-go food stalls. There are uncountable quick service restaurants in Thailand but the most popular option to grab ready meals are convenience stores. With a steady rising number of 7-Eleven outlets in Thailand, the 7-eleven convenience stores offer a low-cost alternative to classic quick service restaurants.
Street food
Another popular food option for Thais is undoubtedly the famous street food. Street food stalls can be seen all over Thailand and they offer a variety of food for consumers, from sticky rice and grilled meat to fresh pressed juice and fruit stalls. Thailand’s street food market has been booming and its value has been climbing over the past years. With a gradual increase in its value, the growth of Thai street food market was forecast to reach three percent in 2022.
Sales value of quick service restaurants in Thailand in 2022, by product type
(in million U.S. dollars)
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Sales value in million U.S. dollars
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The Quick Service Restaurants (QSR) market is mainly dominated by franchise businesses, which primarily sell chicken, burgers, bakery products, ice cream, and breakfast meal. Examples of QSRs currently operating in Thailand are
KFC, McDonalds, the Pizza Company, Burger King, Dairy Queen, A&W, Chester’s Grill, Subway, Auntie Anne’s, Baskin Robbins, Swensen’s, etc.
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US Department of Agriculture. (October 4, 2023). Sales value of quick service restaurants in Thailand in 2022, by product type (in million U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/
US Department of Agriculture. "Sales value of quick service restaurants in Thailand in 2022, by product type (in million U.S. dollars)." Chart. October 4, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/
US Department of Agriculture. (2023). Sales value of quick service restaurants in Thailand in 2022, by product type (in million U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/
US Department of Agriculture. "Sales Value of Quick Service Restaurants in Thailand in 2022, by Product Type (in Million U.S. Dollars)." Statista, Statista Inc., 4 Oct 2023, https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/
US Department of Agriculture, Sales value of quick service restaurants in Thailand in 2022, by product type (in million U.S. dollars) Statista, https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/ (last visited August 25, 2024)
Sales value of quick service restaurants in Thailand in 2022, by product type (in million U.S. dollars) [Graph], US Department of Agriculture, October 4, 2023. [Online]. Available: https://www.statista.com/statistics/798343/sales-quick-service-restaurants-by-product-type-thailand/