Brazil: usage of functions in selected mobile messaging apps 2024

Published by
Tiago Bianchi
,
Jan 25, 2025

As of January 2024, over 86 percent of the smartphone users surveyed in Brazil claimed to used WhatsApp to exchange text messages. Meanwhile, 69 percent of respondents claimed to use Instagram over its Direct channel for the same purpose. Overall, WhatsApp remains the most used messenger in the country, as 76 percent of respondents claimed to use it for exchanging images and another 80 percent to exchange voice messages.

Share of smartphone owners in Brazil who claimed to use selected functions in mobile messaging apps as of January 2024, by type

CharacteristicWhatsAppTelegramFacebook MessengerSignalInstagram
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Showing entries 1 to 12 (12 entries in total)

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Source

Use Ask Statista Research Service

In cooperation with

Mobile Time; Opinion Box

Release date

March 2024

Region

Brazil

Survey time period

January 10 to 23, 2024

Number of respondents

2,064 WhatsApp MAUs; 1,110 Facebook Messenger MAUs; 1,090 Telegram MAUs; 203 Signal; MAUs; 1,823 Instagram MAUs

Age group

16 years and older

Special properties

based on number of monthly active users (MAU)

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

* Instagram direct.

** Posting photos.

*** Posting videos.

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