A study exploring the daily time spent listening to broadcast radio worldwide found that Millennial internet users spent an average of 53 minutes daily listening to broadcast radio. This differs significantly from the figure pertaining to Gen Z radio listeners, who spent just over half an hour per day with radio and were the most likely group to spend more time streaming music.
Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation
(in minutes)
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Business Insider (Markets Insider). (December 20, 2019). Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation (in minutes) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/
Business Insider (Markets Insider). "Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation (in minutes)." Chart. December 20, 2019. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/
Business Insider (Markets Insider). (2019). Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation (in minutes). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/
Business Insider (Markets Insider). "Average Daily Time Spent Listening to Broadcast Radio Worldwide as of The 4th Quarter of 2018, by Generation (in Minutes)." Statista, Statista Inc., 20 Dec 2019, https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/
Business Insider (Markets Insider), Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation (in minutes) Statista, https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/ (last visited November 21, 2024)
Average daily time spent listening to broadcast radio worldwide as of the 4th quarter of 2018, by generation (in minutes) [Graph], Business Insider (Markets Insider), December 20, 2019. [Online]. Available: https://www.statista.com/statistics/798112/time-spent-broadcast-radio-age/
