Campers in Germany 2024, by attitudes towards sustainable consumption
In 2024, around 29 percent of German campers, i.e. people who preferred to go camping for their vacation, were of the opinion that sustainable consumption does not play a role for them.
The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.