This statistic ranks advertising media by share of short-term profit for FMCG brands in the United Kingdom from 2014 to 2017. Short-term profit refers to profit made throughout the period of the campaign and roughly three months afterwards. TV ads had a share of 85 percent in short-term returns, making it the most effective advertising type for campaigns in the FMCG category.
Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017
Characteristic
Share of short-term return*
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* Share of profit delivered in the short term (throughout the campaign and for a period of circa three months afterwards)
Figures are based on data from 150 of Ebiquity's clients with analyses covering 606 campaings.
The source adds the following information: "Online video includes broadcaster VOD, YouTube, Facebook video & online programmatic video."
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Thinkbox. (November 16, 2017). Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/
Thinkbox. "Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017." Chart. November 16, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/
Thinkbox. (2017). Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/
Thinkbox. "Advertising Media with The Highest Share in Short-term Profit for Fmcg Brands in The United Kingdom (Uk) from 2014 to 2017." Statista, Statista Inc., 16 Nov 2017, https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/
Thinkbox, Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017 Statista, https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/ (last visited July 22, 2024)
Advertising media with the highest share in short-term profit for FMCG brands in the United Kingdom (UK) from 2014 to 2017 [Graph], Thinkbox, November 16, 2017. [Online]. Available: https://www.statista.com/statistics/797047/fmcg-ad-media-by-short-term-roi-uk/
