During a 2022 survey carried out in the United States, 81 percent of respondents from Generation Z states they liked personalized ads. The same was true for 57 percent of responding millennials. In general, the share decreased with the increasing age of the respondents.
Share of consumers who liked personalized ads in the United States as of March 2022, by generation
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Share of consumers who liked personalized ads in the United States as of March 2022, by generation
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According to the source, the sample consisted of:
- 251 baby boomers,
- 251 Gen Xers,
- 250 millennials,
- 253 Gen Zers.
The source does not provide information about the type of survey used or the date of survey. The date provided is the publication date.
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Unsupervised. (March 28, 2022). Share of consumers who liked personalized ads in the United States as of March 2022, by generation [Graph]. In Statista. Retrieved April 18, 2025, from https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. "Share of consumers who liked personalized ads in the United States as of March 2022, by generation." Chart. March 28, 2022. Statista. Accessed April 18, 2025. https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. (2022). Share of consumers who liked personalized ads in the United States as of March 2022, by generation. Statista. Statista Inc.. Accessed: April 18, 2025. https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised. "Share of Consumers Who Liked Personalized Ads in The United States as of March 2022, by Generation." Statista, Statista Inc., 28 Mar 2022, https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
Unsupervised, Share of consumers who liked personalized ads in the United States as of March 2022, by generation Statista, https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/ (last visited April 18, 2025)
Share of consumers who liked personalized ads in the United States as of March 2022, by generation [Graph], Unsupervised, March 28, 2022. [Online]. Available: https://www.statista.com/statistics/796167/us-internet-users-primary-attitude-personalized-video-ads/
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