This statistic presents the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, 29 percent of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison 57.4 percent ranked traditional display advertising as their lowest priority.
Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
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Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance
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eMarketer. (January 5, 2018). Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance [Graph]. In Statista. Retrieved April 11, 2025, from https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. "Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance." Chart. January 5, 2018. Statista. Accessed April 11, 2025. https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. (2018). Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance. Statista. Statista Inc.. Accessed: April 11, 2025. https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer. "Strategies That Mobile Game Developers Worldwide Plan to Use to Expand Their Audience Base as of November 2017, by Level of Importance." Statista, Statista Inc., 5 Jan 2018, https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/
eMarketer, Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance Statista, https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/ (last visited April 11, 2025)
Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance [Graph], eMarketer, January 5, 2018. [Online]. Available: https://www.statista.com/statistics/796139/mobile-game-developers-strategies-expand-audience/
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