This statistic shows the results of a survey conducted in Italy as of December 2017. The aim of the survey was to find out the product categories in which Italian consumers were easily influenced by the celebrities they follow on social media. According to the survey results, over 14 percent of respondents declared that celebrities' posts have an effect on their buying behavior when it comes to fashion items and accessories. Conversely, when it comes to books only roughly one percent of respondents stated to be affected.
When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?
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Euromedia Research. (December 6, 2017). When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites? [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/
Euromedia Research. "When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?." Chart. December 6, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/
Euromedia Research. (2017). When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites?. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/
Euromedia Research. "When It Comes to Your Purchase Decisions, in Which Product Categories Are You Easily Influenced by The Celebrities You Follow on Social Media Sites?." Statista, Statista Inc., 6 Dec 2017, https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/
Euromedia Research, When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites? Statista, https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/ (last visited November 21, 2024)
When it comes to your purchase decisions, in which product categories are you easily influenced by the celebrities you follow on social media sites? [Graph], Euromedia Research, December 6, 2017. [Online]. Available: https://www.statista.com/statistics/795857/social-media-influence-on-consumer-purchasing-decisions-by-product-category-in-italy/
