According to recent advertising industry calculations, it is projected that Lebanon's ad spending would decrease by 80.6 percent between 2021 and 2024, making it the market with the lowest ad investment growth in the period. Russia ranked second on this list, with a 60.2 percent decrease in media spending.
Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024
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Zenith. (June 8, 2022). Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/
Zenith. "Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024." Chart. June 8, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/
Zenith. (2022). Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/
Zenith. "Advertising Markets with The Lowest Major Media Expenditure Growth Worldwide between 2021 and 2024." Statista, Statista Inc., 8 Jun 2022, https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/
Zenith, Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 Statista, https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/ (last visited December 22, 2024)
Advertising markets with the lowest major media expenditure growth worldwide between 2021 and 2024 [Graph], Zenith, June 8, 2022. [Online]. Available: https://www.statista.com/statistics/795840/global-markets-lowest-media-ad-spend-growth/
