According to a survey from 2021, 23 more percent of Russian internet users experienced receiving useful information from online search ads than those that did not. The channel with the second-highest usefulness index was television. The lowest figure was recorded for when advertisers called clients via the phone. The difference between respondents who found the information they received in those calls not useful and those who found it useful was measured at 65 percent.
Have you received useful information from advertising on the following channels?
Advertising usefulness index is calculated as the share of respondents who have received useful information from an advertising channel minus the share of those who have not.
This original question was phrased by the source as follows: "Был ли у Вас опыт получения полезной информации из рекламы?"
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Deloitte. (September 28, 2021). Have you received useful information from advertising on the following channels? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/
Deloitte. "Have you received useful information from advertising on the following channels?." Chart. September 28, 2021. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/
Deloitte. (2021). Have you received useful information from advertising on the following channels?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/
Deloitte. "Have You Received Useful Information from Advertising on The following Channels?." Statista, Statista Inc., 28 Sep 2021, https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/
Deloitte, Have you received useful information from advertising on the following channels? Statista, https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/ (last visited December 22, 2024)
Have you received useful information from advertising on the following channels? [Graph], Deloitte, September 28, 2021. [Online]. Available: https://www.statista.com/statistics/795827/advertising-perceived-value-by-type-in-russia/
