This statistic shows the results of a survey on loyalty towards advertising in Russia in 2016, broken down by gender and type of advertising. It was found that overall men were more skeptical of all types of advertising than women. In 2016, the advertising loyalty index for TV advertising among male respondents was -24 percent, meaning that men in Russia had a negative attitude towards this type of advertising.
Loyalty towards selected types of advertising in Russia in 2016, by gender
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Invest in Russia. (March 15, 2017). Loyalty towards selected types of advertising in Russia in 2016, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/
Invest in Russia. "Loyalty towards selected types of advertising in Russia in 2016, by gender." Chart. March 15, 2017. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/
Invest in Russia. (2017). Loyalty towards selected types of advertising in Russia in 2016, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/
Invest in Russia. "Loyalty towards Selected Types of Advertising in Russia in 2016, by Gender." Statista, Statista Inc., 15 Mar 2017, https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/
Invest in Russia, Loyalty towards selected types of advertising in Russia in 2016, by gender Statista, https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/ (last visited December 22, 2024)
Loyalty towards selected types of advertising in Russia in 2016, by gender [Graph], Invest in Russia, March 15, 2017. [Online]. Available: https://www.statista.com/statistics/795790/advertising-loyalty-by-gender-in-russia/
