Italy: children's influence on parents' buying decisions 2016

Published by Statista Research Department, Jan 14, 2022
This statistic illustrates the extent to which parents of children aged between five and nine were influenced by their child when making buying decisions in Italy in 2016. According to the survey, about one in two parents stated they were moderately influenced by their child when it came to buying toys and clothing. Parents were least influenced by their kids when they had to decide whether to buy video games and consoles (44 percent of respondents).

To what extent does your child influence your decision to buy the following products?

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Release date

April 2017

Region

Italy

Survey time period

2016

Number of respondents

1,500 respondents

Special properties

parents of children aged between 5 and 13

Method of interview

Face-to-face interview

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Overview

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Toy manufacturing

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Toy retail

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