Share of SVoD users with a pay-TV subscription in the UK Q4 2015-2016, by service

Published by
Julia Stoll,
Dec 19, 2022
This statistic shows the results of a survey on the share of subscription video on-demand (SVoD) users who also subscribed to a traditional pay TV service in the United Kingdom (UK) in quarter four 2015 and 2016, broken down by service provider. The survey found that in the fourth quarter of 2016, 75 percent of UK Netflix users also subscribed to another pay TV service such as Sky, Virgin Media or BT, a decrease compared to the same quarter of the previous year, at 78 percent.

Share of subscription video on-demand (SVoD) users with a traditional pay-TV service in the United Kingdom (UK) as of 4th quarter 2015 and 2016, by service

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Release date

August 2017

Region

United Kingdom

Survey time period

October to December 2016

Number of respondents

3,348*

Supplementary notes

* Netflix users (n=1670); Amazon Prime Video users (n=1255); Now TV users (n=423).
The source adds the following information: "Users include those who either subscribe to or are trialling each service and use it at least once a fortnight."

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