This statistic shows the results of a survey on selected reasons for signing up for and using video on-demand and streaming services in the United Kingdom (UK) as of quarter four 2016, broken down by service provider. The survey found that 35 percent of Netflix users stated to have signed up for the service in order to take advantage of a free trial or promotional offer, whereas two thirds of Amazon Prime subscribers stated to have done so to obtain free shipping.
Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service
* Netflix users (n=1670); Amazon Prime Video users (n=1255); Now TV users (n=423).
The source adds the following information: "Users include those who either subscribe to or are trialing each service and use it at least once a fortnight."
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Ofcom. (August 3, 2017). Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/
Ofcom. "Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service." Chart. August 3, 2017. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/
Ofcom. (2017). Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/
Ofcom. "Reasons for Signing up to a Video On-demand or Streaming Service in The United Kingdom (Uk) as of 4th Quarter 2016, by Service." Statista, Statista Inc., 3 Aug 2017, https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/
Ofcom, Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service Statista, https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/ (last visited December 23, 2024)
Reasons for signing up to a video on-demand or streaming service in the United Kingdom (UK) as of 4th quarter 2016, by service [Graph], Ofcom, August 3, 2017. [Online]. Available: https://www.statista.com/statistics/795446/netflix-amazon-and-now-tv-subscription-reasons-uk/
