The digital marketing services market in Japan was valued at 60 billion Japanese yen in fiscal year 2021. The market comprises the data management platform (DMP) and the marketing automation (MA) markets, which focus on the improvement and personalization of marketing measures by processing data collected from customers. The digital marketing services market was forecast to reach almost 86.6 billion yen by 2026.
Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026
(in billion Japanese yen)
Characteristic
Sales value in billion Japanese yen
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the market size is based on the sales at businesses
Supplementary notes
*Prospect. **
Forecast.
Research targets were vendors of DMP, MA, CRM/SFA, and data exchange services, etc., selected based on original criteria.
The digital marketing service market size is based on the total size of the markets of DMP (Data Management Platform) services and MA (Marketing Automation) services.
100 Japanese yen equal 0.74 U.S. dollars or 0.70 euros as of December 2022.
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Yano Research. (November 10, 2021). Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026 (in billion Japanese yen) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/
Yano Research. "Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026 (in billion Japanese yen)." Chart. November 10, 2021. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/
Yano Research. (2021). Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026 (in billion Japanese yen). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/
Yano Research. "Sales Value of The Digital Marketing Services Market in Japan from 2020 to 2021 with a Forecast until 2026 (in Billion Japanese Yen)." Statista, Statista Inc., 10 Nov 2021, https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/
Yano Research, Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026 (in billion Japanese yen) Statista, https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/ (last visited July 22, 2024)
Sales value of the digital marketing services market in Japan from 2020 to 2021 with a forecast until 2026 (in billion Japanese yen) [Graph], Yano Research, November 10, 2021. [Online]. Available: https://www.statista.com/statistics/795285/japan-digital-marketing-services-market-size/
