Market size of film industry in India 2017-2026

The size of the Indian film industry grew to over 197 billion Indian rupees in the year 2023. While indicative of a trajectory of recovery, the industry was still reeling from the blow dealt by the coronavirus pandemic, in addition to competing with a swiftly expanding video OTT culture.

Indian Box office

India has one of the oldest and the largest film industries globally, with Bollywood reigning over the box office. Prior to the advent of the COVID-19 pandemic, India’s box office revenue grossed over 114 billion Indian rupees. Post-pandemic, the return of movie-goers to theaters led to average movie ticket prices growing by nearly 37 percent in 2022.

The rise of OTT platforms across India

Video streaming services, or over-the-top (OTT) platforms, gained immense popularity among Indians especially during the pandemic and subsequent lockdowns, when they were restricted to their homes. The online video market in India comprises a mix of global and local players contending for the attention of over 400 million users. However, none of these streaming platforms have been able to penetrate the market quite like YouTube.