This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, broken down by gender. During the survey, 53 percent of female respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender
Characteristic
Male
Female
It is generally acceptable to me as long as I can opt in and out of these offers
44%
53%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant
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Worldpay. (January 8, 2018). Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender [Graph]. In Statista. Retrieved December 29, 2024, from https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/
Worldpay. "Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender." Chart. January 8, 2018. Statista. Accessed December 29, 2024. https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/
Worldpay. (2018). Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender. Statista. Statista Inc.. Accessed: December 29, 2024. https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/
Worldpay. "Consumer Attitude towards Companies Using Their Purchase History for Shopping Recommendations Sent to Mobile Phones in The United States as of December 2017, by Gender." Statista, Statista Inc., 8 Jan 2018, https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/
Worldpay, Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender Statista, https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/ (last visited December 29, 2024)
Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017, by gender [Graph], Worldpay, January 8, 2018. [Online]. Available: https://www.statista.com/statistics/795211/us-consumer-view-purchase-history-based-mobile-shopping-recommendations-gender/
