This statistic provides information on consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. During the survey, 48 percent of respondents said such behavior would be acceptable to them as long as they could opt out at any time.
Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
Characteristic
Share of respondents
It is generally acceptable to me as long as I can opt in and out of these offers
48%
It is acceptable only if the offers are relevant or tied to my purchase history with that retailer or restaurant
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Worldpay. (January 8, 2018). Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/
Worldpay. "Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017." Chart. January 8, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/
Worldpay. (2018). Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/
Worldpay. "Consumer Attitude towards Companies Using Their Purchase History for Shopping Recommendations Sent to Mobile Phones in The United States as of December 2017." Statista, Statista Inc., 8 Jan 2018, https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/
Worldpay, Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017 Statista, https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/ (last visited December 22, 2024)
Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017 [Graph], Worldpay, January 8, 2018. [Online]. Available: https://www.statista.com/statistics/795207/us-consumer-view-purchase-history-based-mobile-shopping-recommendations/
