Marketing activities achieved by publishers in Italy 2019, by percentage

In Italy, in 2019, 80 percent of big publishers had a press office run by internal human resources, while only 64.5 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 59.3 percent of micro publishers and 69.1 percent of small publishes achieved social media marketing actions internally, while no production publishers reported a share of 25.7 percent.