In Italy, in 2019, 80 percent of big publishers had a press office run by internal human resources, while only 64.5 percent of medium sized publishers and about a half of small publishers had a press office run internally. Besides, 59.3 percent of micro publishers and 69.1 percent of small publishes achieved social media marketing actions internally, while no production publishers reported a share of 25.7 percent.
Marketing activities achieved by publishers in Italy in 2019, by percentage
Characteristic
No production publishers
Micro publishers
Small publishers
Medium publishers
Big publishers
Press office with internal human resources
17.6%
55.2%
64.5%
69.8%
80%
Press office with external human resources
5.4%
9.3%
16%
14.7%
8.6%
Social media marketing with internal human resources
25.7%
59.3%
69.1%
75%
74.3%
Social media marketing with external human resources
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Istat. (January 11, 2021). Marketing activities achieved by publishers in Italy in 2019, by percentage [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/
Istat. "Marketing activities achieved by publishers in Italy in 2019, by percentage." Chart. January 11, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/
Istat. (2021). Marketing activities achieved by publishers in Italy in 2019, by percentage. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/
Istat. "Marketing Activities Achieved by Publishers in Italy in 2019, by Percentage." Statista, Statista Inc., 11 Jan 2021, https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/
Istat, Marketing activities achieved by publishers in Italy in 2019, by percentage Statista, https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/ (last visited October 02, 2024)
Marketing activities achieved by publishers in Italy in 2019, by percentage [Graph], Istat, January 11, 2021. [Online]. Available: https://www.statista.com/statistics/795109/marketing-activities-achieved-by-publishers-in-italy/
