Opinions on smartphone loyalty cards in the United Kingdom (UK) 2016

How would your perception of a loyalty program change if you were able to save plastic loyalty cards to your smartphone?*

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Source

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Release date

2017

Region

United Kingdom

Survey time period

September 2016

Number of respondents

2,003**

Age group

18 years and older

Special properties

Loyalty card holders

Method of interview

Online survey

Supplementary notes

The source does not give the release date of the survey.
* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.
** Number of respondents includes both UK and US residents. Country breakdown is not given.

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