Selection criteria for online shops in Germany 2017

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey on selection criteria for online shops in Germany in 2017. Of respondents, 66 percent reported the availability of a product description to be a very important criterion when determining which online shop to use. Furthermore, 64 percent of respondents viewed information on shipping terms to be a very important criterion.

How important are the following criteria to you for determining which online shop to use?

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Release date

March 2017

Region

Germany

Survey time period

March 9 to 14, 2017

Number of respondents

1,031 internet users who at least seldomly make online purchases

Age group

18 years and older

Method of interview

Online survey

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