This statistic displays the frozen food shopping drivers among consumers in Italy in 2016. According to data, having an extra food supply in case of emergency represented the main reason for 66 percent of respondents, while saving time when cooking was a purchasing driver for 55 percent of respondents. Lastly, 29 percent of individuals stated that frozen food had the same quality of fresh food.
Main reasons for purchasing frozen food in Italy in 2016
Characteristic
Share of respondents
To have emergency food supply
66%
To save time when cooking
55%
It is easier to cook
39%
It is easily available
38%
It is the only way to have out of season food
34%
It is food with no discards
34%
It is ready to eat
33%
It has the same quality of fresh food
29%
It tastes good
28%
I can choose from many different products and recipes
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Istituto Italiano Alimenti Surgelati (IIAS). (November 1, 2016). Main reasons for purchasing frozen food in Italy in 2016 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/
Istituto Italiano Alimenti Surgelati (IIAS). "Main reasons for purchasing frozen food in Italy in 2016." Chart. November 1, 2016. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/
Istituto Italiano Alimenti Surgelati (IIAS). (2016). Main reasons for purchasing frozen food in Italy in 2016. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/
Istituto Italiano Alimenti Surgelati (IIAS). "Main Reasons for Purchasing Frozen Food in Italy in 2016." Statista, Statista Inc., 1 Nov 2016, https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/
Istituto Italiano Alimenti Surgelati (IIAS), Main reasons for purchasing frozen food in Italy in 2016 Statista, https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/ (last visited January 09, 2025)
Main reasons for purchasing frozen food in Italy in 2016 [Graph], Istituto Italiano Alimenti Surgelati (IIAS), November 1, 2016. [Online]. Available: https://www.statista.com/statistics/793775/frozen-food-shopping-drivers-in-italy/
