Number of Subway stores in Europe by country 2024

As of November 2024, the United Kingdom had the most Subway restaurants in Europe, amounting to 2,132 locations. It was followed by Germany, albeit with significantly fewer restaurants. Worldwide, there were over 25 thousand Subway restaurants in 2024. 

How successful is Subway?

Subway is regarded as one the most successful quick service franchises worldwide. Behind a few other franchises such as McDonalds, Starbucks and KFC, Subway ranked as the fifth most valuable fast food brand globally in 2024. The chain focuses on selling submarine sandwiches (or “subs”) in a quick service format, where customers can choose additional toppings as it is made in front of them. 

Is fast food dying?

Although the quick service industry remains a big business, traditional fast food restaurants are having to adapt to a growing demand for more healthy, low calorie options. There has also been a trend towards environmentally conscious consumers adopting specific diets such as gluten-free, high-protein, and vegan. How this will impact the industry in the long run is unclear, although accommodating such needs without sacrificing speed and convenience may determine the future of fast food.