This statistic shows the share of respondents who would like retailers to offer rewards based on the selected criteria in the United Kingdom (UK) in 2015. Among respondents, 52 percent said they would like rewards for previous spend with the brand. There is also significant demand for more lifestyle-based loyalty schemes, which would see consumers rewarded for factors such as good lifestyle choices they have made (20 percent of respondents) and volunteer work or charitable donations (13 percent).
Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015
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Share of respondents
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Westfield Corporation. (February 1, 2016). Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/
Westfield Corporation. "Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015." Chart. February 1, 2016. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/
Westfield Corporation. (2016). Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/
Westfield Corporation. "Consumer Desire for Loyalty Schemes Offering Rewards Based on The Selected Criteria in The United Kingdom (Uk) in 2015." Statista, Statista Inc., 1 Feb 2016, https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/
Westfield Corporation, Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015 Statista, https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/ (last visited July 22, 2024)
Consumer desire for loyalty schemes offering rewards based on the selected criteria in the United Kingdom (UK) in 2015 [Graph], Westfield Corporation, February 1, 2016. [Online]. Available: https://www.statista.com/statistics/792846/loyalty-schemes-reward-criteria-preferences-united-kingdom-uk/