Willingness to pay for removing ads on online news sites in Nordic countries 2019

Published by
Amy Watson,
Jan 27, 2022
This statistic displays the survey showing willingness to pay for removing ads on online news sites in selected Nordic countries in 2019. During the survey period of 2019, ten percent of respondents in Denmark expressed a willingness to pay in order to get rid of ads on online news sites. In Sweden the willingness to pay for removing ads on online news sites was slightly higher with 14 percent of respondents stating to be willing to pay for removing ads.

Are you willing to pay to get rid of ads on online news sites?

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Source

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Release date

February 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q4 2019

Number of respondents

14,000 respondents*

Method of interview

Online survey

Supplementary notes

* The respondents have been selected from the Nordic, UK and US panels consisting of more than 1,5 million panelists and weighed to achieve representativity on the more than 14.000 respondents who completed the survey.

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