Owing to the increasing internet user base and favorable market conditions, India has a lot of potential in the e-commerce industry. Growing at an exponential rate, the market value of the e-commerce industry in India was 123 billion U.S dollars in 2024. This number was estimated to reach 300 billion U.S. dollars by 2030.
E-commerce platforms
The competition in the e-commerce business in India is fierce. The market is filled with many local and foreign companies trying to hold the maximum market share. Flipkart and Amazon were the leading ecommerce retailers in the country. Moreover, electronics and apparel are the most popular shopping categories among Indian consumers.
Growing trend of e-commerce
Increasing growth in the e-commerce industry is attributed to a number of reasons. Digitizing the economy and provision of affordable internet are a few of many reasons that boosted the growth of digital sales in India. In 2024, the e-commerce sales across India were estimated to increase by over 19 percent. Consequently, the revenue-generating potential has also increased. The average retail e-commerce revenue collected per user was more than 85 U.S dollars.
Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
India Brand Equity Foundation. (May 3, 2024). Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030 (in billion U.S. dollars) [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/792047/india-e-commerce-market-size/
India Brand Equity Foundation. "Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030 (in billion U.S. dollars)." Chart. May 3, 2024. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/792047/india-e-commerce-market-size/
India Brand Equity Foundation. (2024). Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/792047/india-e-commerce-market-size/
India Brand Equity Foundation. "Market Size of E-commerce Industry across India from 2014 to 2024, with Forecasts until 2030 (in Billion U.S. Dollars)." Statista, Statista Inc., 3 May 2024, https://www.statista.com/statistics/792047/india-e-commerce-market-size/
India Brand Equity Foundation, Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/792047/india-e-commerce-market-size/ (last visited October 31, 2024)
Market size of e-commerce industry across India from 2014 to 2024, with forecasts until 2030 (in billion U.S. dollars) [Graph], India Brand Equity Foundation, May 3, 2024. [Online]. Available: https://www.statista.com/statistics/792047/india-e-commerce-market-size/