Value of customization to luxury buyers worldwide in 2016, by select country

Published by
Tugba Sabanoglu,
Feb 22, 2024
This statistic shows how relevant customization was to buyers of luxury goods worldwide in 2016, by select country. In 2016, 23 percent of respondents from Italy stated that customization was an important factor to them when purchasing luxury goods.

Value of customization to luxury good buyers worldwide in 2016, by select country

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Sources

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Release date

February 2017

Region

Worldwide

Survey time period

2016

Number of respondents

12,000 respondents

Special properties

Luxury consumer respondents from 10 countries

Supplementary notes

The data was provided by the BCG 2016 ad hoc study.

The question was originally stated by the source as, "Is customization relevant for you when purchase luxury?"

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