Value of customization to luxury buyers worldwide from 2013 to 2016

Published by
Tugba Sabanoglu,
Feb 22, 2024
This statistic shows how relevant customization was to buyers of luxury goods worldwide from 2013 to 2016. In 2016, 18 percent of respondents stated that customization was an important factor to them when purchasing luxury goods.

"Is customization relevant for you when purchasing luxury?"

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Release date

February 2017

Region

Worldwide

Survey time period

2016

Number of respondents

12,000 respondents

Special properties

Luxury consumer respondents considering each customization aspect relevant

Supplementary notes

The data was provided by the BCG 2016 ad hoc study and respondents came from 10 countries.

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