Distribution of online and offline Christmas purchases in Italy 2018

Published by
D. Tighe,
Dec 16, 2022
This statistic illustrates the distribution of in-store, online and mobile commerce Christmas purchases in Italy in 2018. According to the data, 74 percent of the Christmas purchases were forecasted to be made in physical stores, whereas only 22 percent via mobile commerce.

Distribution of online and offline Christmas purchases in Italy in 2018

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Source

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Release date

November 2018

Region

Italy

Survey time period

October 4-10, 2018

Number of respondents

1,022 respondents

Age group

18-65 years

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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